International Campaign & Commercial Model
Currently booking
Based in Cape Town for the Southern Hemisphere production season. Local hire in the Western Cape — local rates apply. Booking across the EU and worldwide year-round. Italian (EU) and South African passports — no work permit required.
Available for campaign stills, TVC and campaign film. Particularly suited to automotive, luxury watch, skincare, technology and corporate lifestyle briefs.
Booking detailsPositioning
Campaign, TVC and commercial work across luxury, automotive, technology, skincare and lifestyle — for clients who need a face that reads credible in every territory they licence.
Italian and South African passports. EU work rights mean no permit, no sponsorship and no visa lead time anywhere in the EU or EEA.
Selected Credentials
Currently building toward automotive, corporate and financial lifestyle, and premium travel and hospitality.
Campaign Film
A selected commercial campaign film added as proof of on-camera, skincare, lifestyle and international brand work. This sits outside the image grid so the portfolio remains clean while the commercial credibility is still visible.
A tighter image edit for casting, brand review and international model positioning — focused on commercial proof, runway credibility and stronger portrait reads.
Selected modelling images — Luca Bold
Ten years on set, on location and on runway across eight markets — for watch, technology, skincare, beverage and apparel clients. The value is not only the credits; it is the industry pattern recognition built from being inside the machine.
That experience now feeds Booked: a lean infrastructure company helping fashion creatives become easier to find, understand, trust and book.
Specifications & Availability
Measurements, work eligibility, fees and the full booking terms are on a dedicated page for casting directors and producers.
View full specs & availabilityRepresentation
Booking Questions
Yes — Cape Town from October 2026 to February 2027, the full Southern Hemisphere production season. Local hire for any production shooting in the Western Cape, on local rates. Italian (EU) and South African passports — no permit or visa lead time. Enquiries through ICE Models, Cape Town.
No. Italian (EU) passport — full work rights in all 27 EU member states and the EEA. Also holds a South African passport. No visa lead time, no sponsorship cost.
Campaign stills, TVC, campaign film — luxury, automotive, technology, skincare, beverage, apparel. Runway and editorial selectively.
Eight markets over ten years: Milan, Shanghai, Cape Town, Hong Kong, Seoul, Bali, Mumbai, Istanbul. Available worldwide.
Shoot fee and image licence quoted separately. Usage priced by territory, media and term. Send the brief to ICE Models and a quote follows.
Worldwide: ICE Models, Cape Town — raymond@icemodels.co.za, +27 (0)82 777 3302. Europe: MRA Models, Bucharest — office@mramodels.ro, +40 21 307 9111. Asia: Cat — cat.asiascout@gmail.com.
Booked
Discoverability infrastructure for fashion creatives — helping models, photographers and stylists become easier to find, understand and book.
Visit BookedBookings
Direct enquiries — brand partnerships, press, general questions — come straight to Luca. Modelling bookings go through the agency for your territory: ICE Models worldwide and across Southern Africa, MRA Models direct for Europe.
Direct
Luca Bold — brand, press & general enquiries
For anything that isn’t a modelling booking — modelling work goes through the agency.
Worldwide & Southern Africa
ICE Models, Cape Town — mother agency
Raymond Weston, Agent
raymond@icemodels.co.za
+27 (0)82 777 3302
Local hire in the Western Cape, October 2026 – February 2027 — local rates apply.
Europe
MRA Models, Bucharest — direct booking across the EU
office@mramodels.ro
+40 21 307 9111
Italian passport: full work rights in all 27 EU member states. No visa, no work permit, no sponsorship required.
Elsewhere