Case Study

Samsung Galaxy Watch — TVC.

One credit, looked at closely. The rest of the campaign work is on the homepage.

Brand
Samsung
Product
Galaxy Watch
Format
TVC
Role
Lead
Location
Cape Town

The spot

A single day in Cape Town’s city bowl — coffee, a G Pay tap at a market stall, a wave to a friend on the street — built around the watch face and its promise: “All you need, always in reach.” The lead is on camera through almost the entire spot, but the storytelling runs through the wrist as much as the face: POV framing on the watch throughout.

What I delivered

On-camera lead across the full spot, carrying the film’s single continuous character through a city day. Repeated close, steady product-in-hand work — the watch had to read clearly in almost every frame, which is a different discipline from a standard beauty pass.

Reach & licence

Market reach and licence period are being confirmed with ICE Models and will be added here once available.

This page states only what has been verified against the delivered film. Nothing here is estimated.

Specifications & availability