International Campaign & Commercial Model
Currently booking
Based in Cape Town for the full Southern Hemisphere production season. Local hire for any production shooting in the Western Cape — no flights, no accommodation, no per diems. Italian (EU) and South African passports, so international productions carry no permit or visa lead time either.
Available for campaign stills, TVC and campaign film. Particularly suited to automotive, luxury watch, grooming, technology and corporate lifestyle briefs.
Booking detailsPositioning
Campaign, TVC and commercial work across luxury, automotive, technology, grooming and lifestyle — for clients who need a face that reads credible in every territory they licence.
Italian and South African passports. EU work rights mean no permit, no sponsorship and no visa lead time anywhere in the EU or EEA.
Selected Credentials
Currently building toward automotive, corporate and financial lifestyle, and premium travel and hospitality.
Campaign Film
A selected commercial campaign film added as proof of on-camera, grooming, lifestyle and international brand work. This sits outside the image grid so the portfolio remains clean while the commercial credibility is still visible.
A tighter image edit for casting, brand review and international model positioning — focused on commercial proof, runway credibility and stronger portrait reads.
Selected modelling images — Luca Bold
Ten years on set, on location and on runway across eight markets — for watch, technology, grooming, beverage and apparel clients. The value is not only the credits; it is the industry pattern recognition built from being inside the machine.
That experience now feeds Booked: a lean infrastructure company helping fashion creatives become easier to find, understand, trust and book.
Specifications & Availability
Italian and South African passports.
The Italian passport carries EU citizenship — the right to live and work in all 27 EU member states and the EEA. For a production in Milan, Paris, Berlin or Amsterdam that means no work permit, no sponsorship cost and no visa lead time. The South African passport covers work across Southern Africa.
Ten years of resident working experience across Asia, including Shanghai, Hong Kong, Seoul, Mumbai and Bali.
Cape Town, October 2026 to February 2027. Local hire in the Western Cape for the full season — a production shooting there carries no travel, accommodation or per diem cost for him. Available for travel to other markets during the period by arrangement.
Shoot fee and image licence are quoted separately. Usage is priced against territory, media and term. Send the brief with territories, media and licence period to the agency desk and a quote follows.
Representation
Booking Questions
Yes — Cape Town from October 2026 to February 2027, the full Southern Hemisphere production season. He is a local hire for any production shooting in the Western Cape, so there is no travel, accommodation or per diem cost. He also holds Italian (EU) and South African passports, so an international production booking him carries no permit or visa lead time. Enquiries through ICE Models, Cape Town.
No permit or sponsorship is required anywhere in the EU or EEA. Luca holds an Italian passport and is an EU citizen with the right to work in all 27 member states. He also holds a South African passport. For EU productions there is no visa lead time, no sponsorship cost and no scheduling risk.
Campaign and commercial: advertising stills, TVC and campaign film, luxury and lifestyle. Active sectors are luxury watches, technology, grooming and skincare, beverage and apparel, with automotive, corporate and financial lifestyle, and premium travel and hospitality actively being built. Runway and editorial are taken selectively.
Milan, Shanghai, Cape Town, Hong Kong, Seoul, Bali, Mumbai and Istanbul — eight markets over ten years, with agency representation in each. He travels internationally for bookings worldwide.
The shoot fee and the image licence are quoted separately, on the standard advertising model. Usage is priced against territory, media and term — so a national one-year print licence and a worldwide three-year all-media licence are different conversations. Send the brief to ICE Models and a quote follows.
All modelling enquiries go through ICE Models, Cape Town — mother agency, representing him worldwide. His booking agent is Raymond Weston — raymond@icemodels.co.za, +27 (0)82 777 3302. The Asia scouting desk is Cat — cat.asiascout@gmail.com. Enquiries about Booked or the Get Signed Accelerator are a separate business and go direct to Luca.
Booked
Booked helps fashion creatives improve portfolio clarity, semantic structure, AI readability and booking pathways — without bloated agency retainers or generic personal-brand advice.
The Get Signed Accelerator
Built for working models who aren't booking at their level. Your portfolio, your digital presence, your booking path — assessed and rebuilt from the inside out.
This is not a course. It is a structured process with a defined outcome, built on a decade of first-hand industry experience across seven global markets.
Bookings
Luca Bold is represented worldwide by ICE Models, Cape Town — mother agency. Campaign, TVC, commercial and runway enquiries for every market are handled by the agency desk.
Booked — the infrastructure company — is a separate business. Enquiries about Booked or the Get Signed Accelerator go direct to Luca.
Elsewhere