# Luca Bold — International Fashion Model & Founder of Booked
> https://www.lucabold.com

Luca Bold is an international fashion model with 10+ years of experience across campaigns, runway, TVC and editorial work in seven global markets. He is also the founder of Booked, a discoverability infrastructure company for fashion creatives.

## Modelling

Luca Bold is available for international bookings across campaigns, TVCs, runway and editorial. He is currently based in Shanghai and travels internationally for work.

### Selected Credits

- Runway: Armani Exchange, Milan Fashion Week
- Campaign: Patek Philippe (TVC + stills)
- Campaign: Tommy Hilfiger (outdoor)
- Campaign: Budweiser China (TVC)
- Campaign: Samsung (TVC)
- Campaign: Nivea Men (campaign film)
- Campaign: ROHDE (European campaign)
- Campaign: Calvin Klein (e-commerce)
- Brand event: Louis Vuitton
- Brand event: Chanel
- Brand event: Ralph Lauren

### Agency Representation

- ICE Models — Cape Town (mother agency) — https://www.icemodels.co.za/mainboard/men/1044447/luca-bold
- Next Management — Milan
- What Models — Shanghai
- Primo Model Management — Hong Kong
- Castaway Model Management — Bali — https://castawaymodelmanagement.com/luca
- INEGA — Mumbai
- True Models — Istanbul — https://www.truemodelsistanbul.com/model/luca-bold/

### Markets Active In

Shanghai, Milan, Cape Town, Hong Kong, Bali, Mumbai, Istanbul. Available for international travel.

### Booking Contact

WhatsApp: https://wa.me/27637549122
Website: https://www.lucabold.com

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## Booked

Booked is a discoverability infrastructure company for fashion creatives — models, photographers, stylists, art directors and creative directors.

### Services

- AI Visibility Audits (Scan): scored assessment of a creative's full digital presence across portfolio, social, metadata and machine-readability
- Portfolio Infrastructure: portfolio site builds optimised for casting, search and AI discovery
- Schema, Metadata & Search Readability: structured data and semantic markup for fashion creative profiles


### Who Booked Serves

Fashion creatives who have strong work but are not booking at the level their work deserves. The gap is almost always legibility — not talent.

### Booked Website

https://www.bookednow.co.za

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## The Get Signed Accelerator

A 4-week structured programme for working models who are not booking at their level. Covers: digital audit, portfolio sequencing, positioning, agency outreach and activation.

Waitlist: https://wa.me/27637549122?text=Hi%20Luca%20%E2%80%94%20I%27m%20interested%20in%20the%20Get%20Signed%20Accelerator.%0A%0AName%3A%0AInstagram%3A%0AMarket%20(city)%3A


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## Contact & Links

- Website: https://www.lucabold.com
- Instagram: https://instagram.com/lucaboldcpt
- LinkedIn: https://www.linkedin.com/in/lucabold/
- Linktree: https://linktr.ee/lucabold
- Booked: https://www.bookednow.co.za
- WhatsApp: https://wa.me/27637549122